Privacy Policy

Nova ("Nova", "we", "our", or "us") is an artificial intelligence-powered advertising prediction and analytics platform developed and operated by Lunivva ("Lunivva"). This Privacy Policy explains how we collect, use, store, disclose, and protect information when organizations and their authorized users access or use Nova, our websites, applications, APIs, and related services (collectively, the "Services").

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Scope

This Privacy Policy applies to:

• The Nova web application.
• Nova APIs and integrations.
• Organization workspaces created within Nova.
• Users invited by an organization.
• Information submitted during onboarding.
• Information collected while using the Services.

This Privacy Policy does not apply to third-party websites, applications, or services that may be linked from Nova. Those services maintain their own privacy policies and practices.

2. Organization Accounts

Nova is designed primarily for businesses and organizations. An organization creates and manages a Nova workspace. The organization may invite employees, contractors, consultants, or other authorized individuals to access the workspace.

The organization controls workspace ownership, user invitations, permission levels, access management, and removal of users. Information submitted by authorized users within an organization's workspace may be accessible to administrators of that organization in accordance with their assigned permissions.

3. Information We Collect

Depending on how Nova is used, we may collect the following categories of information:

3.1 Organization Information

When an organization creates a Nova workspace, we may collect information including organization name, industry, business website, country or region, billing information, subscription plan, credit allocation, administrative account details, and other information voluntarily provided during onboarding.

3.2 User Information

For authorized users, we may collect name, business email address, authentication credentials, profile settings, organization role, login activity, and account preferences.

3.3 Advertising Content

Nova allows organizations to upload advertising creatives for analysis. Depending on how Nova is used, uploaded content may include video advertisements, audio, images, creative assets, campaign names, creative metadata, landing page URLs, advertising objectives, campaign descriptions, and user-provided notes.

3.4 Campaign Information

Organizations may submit campaign-related information, including advertising platforms, campaign objectives, target audience details, geographic targeting, industry category, historical campaign information, budget ranges, forecast selections, and other campaign attributes required for prediction.

3.5 Generated Content

While using Nova, we generate information including prediction reports, forecasts, confidence scores, performance estimates, benchmark comparisons, AI-generated recommendations, scoring outputs, historical analyses, and usage history. Generated outputs are associated with the organization's workspace.

3.6 Technical & Usage Telemetry

When the Services are used, we may automatically collect technical information such as IP address, browser type, operating system, device identifiers, time zone, log files, error reports, features accessed, pages viewed, analysis requests, credits consumed, session duration, and system events.

4. Cookies and Similar Technologies

Nova may use cookies and similar technologies to maintain authenticated sessions, remember user preferences, improve platform performance, enhance security, measure usage, and diagnose technical issues. Users may manage certain cookie preferences through their browser settings. Disabling cookies may affect the functionality of some portions of the Services.

5. How We Use Information

We use collected information to operate, maintain, improve, and secure Nova:

• Service Delivery: To create organization workspaces, authenticate users, process uploaded advertisements, generate prediction reports, calculate benchmark comparisons, deliver AI recommendations, and provide customer support.
• Credit Management: Nova operates using a credit-based usage system to calculate credit consumption, allocate subscription credits, display usage history, and maintain accurate billing records.
• Platform Improvement: We use information to improve platform performance, detect bugs, enhance reliability, optimize prediction quality, and monitor service health.
• AI Processing & Model Optimization: To improve accuracy, reliability, benchmarking, and performance, Lunivva may analyze information submitted through Nova. Where appropriate and practical, information used for model improvement is aggregated, de-identified, or anonymized. We do not sell customers' uploaded advertising creatives or confidential business information to third parties.
• Security & Fraud Prevention: To detect unauthorized access, prevent abuse, investigate suspected violations, and maintain platform integrity.

6. Third-Party Service Providers & Integrations

Nova relies on selected third-party service providers for cloud infrastructure, data storage, GPU compute clusters, payment processing, email delivery, and security monitoring. These providers process information strictly on our behalf in accordance with applicable agreements.

Organizations may also connect Nova with third-party advertising platforms (such as Meta, TikTok, or Google). Information received remains subject to permissions granted by the organization and the privacy practices of the respective platforms.

7. Data Storage, Security & Retention

Nova implements administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, or destruction. These measures include encryption in transit and at rest, secure authentication, role-based access control, access logging, and regular backups.

Information is retained only for as long as reasonably necessary to provide the Services, maintain workspaces, generate historical reports, and comply with legal obligations.

8. Customer Data Ownership

Organizations retain ownership of the advertising content, campaign information, and materials uploaded to Nova. Nothing in this Privacy Policy transfers ownership of customer content to Lunivva.

9. Your Privacy Choices & Rights

Organizations may update account details, modify user permissions, manage authorized users, or request workspace deletion by contacting Lunivva support.

10. Contact Us